santiago
godoy.
Marketing & Business Development Professional
Helping Organizations Grow
With over 4 years of marketing and business development experience, I help serviced based B2B companies capture more clients through proven marketing & outbound strategies.
Leveraging my experience in the live events industry, I help B2C organizations build and convert their audience on social media.
02 PORTFOLIO
03 Experience
May 2018 - May 2019
Bolster Campaign
Project Manager
Lead and managed an incredible team of nine student executives to re-brand and improve UMMA. https://changemakers.ca/bolster/
May 2018 - May 2019
University of Manitoba Marketing Association (UMMA)
President
Lead and managed an incredible team of nine student executives to re-brand and improve UMMA. This brought an over 15% increase in membership and an over 35% increase in ticket sales to our Premier event. Resulting in selling out the UMMA Wine and Cheese for the first time in its history.
See more at about the association at umma.ca
July 2017 - August 2018
Total Team Fitness
(Personal Client)
Digital Media Director
Acquired Total Team Fitness (@totalteamfitness) as a client and used multimedia to optimize their online presence. Creative content creation and marketing activity resulted in Instagram account growth from 433 followers to over 1000 in under three months.
May 2017 - September 2017
The Commerce Week
Co-Chair Marketing
Created content and executed marketing strategy for The Commerce Week. Included the creation of promotional videos, creation of content calendar, collaboration and coordination with other media creators. Resulted in selling out an 800 person social.
MARCH 2017
UMMA CASE MASTER
2nd Place
Runners up at the University of Manitoba Marketing Association (UMMA) case competition. Our team prepared a solution to a marketing case followed by a fifteen minute presentation judged by Asper School of Business Marketing Professors.
February 2017
RaY (Resource Assistance for Youth )
Social Media Volunteer
Created and executed a social media marketing campaign for RaY. Grew Instagram account to almost 20 times larger than its initial size. You can find more information in my portfolio.
SEP 2019 - PRESENT
Tactica Interactive
Business Development
Helped improve the outbound marketing process through process recommendations that resulted in an approximately 10 times increase in marketing output while incurring similar costs.
April 2018 - August 2018
Binary Vision Studios
Marketing Manager
Collaborated directly with the CEO to create and execute a full marketing plan. Co-created and launched a referral partnership program, social media engagement plan, website media page, and a video interview series.
This involved filming and distributing content, designing and running ads on Linkedin, and analyzing analytics to pivot marketing strategy. Saw an Over 50% increase across all social media platforms and was responsible for 20% of leads over this period.
April 2018 - August 2018
24-7Intouch
Marketing Intern
Planned, created, and curated content for 24-7 Intouch’s various social
media accounts. This included managing international communications, creating weekly
and monthly analytics reports, and using insights derived from reports
to implement new effective strategies and tactics.
Oct 2017- September 2018
United Boxing Gym (Personal Client)
Digital Media Director
In charge of all digital media related activity. Including managing their Instagram, Facebook, and Youtube. Created a strategic marketing plan and content calendar .
August 2016 - Present
Donorworx
Fundraising Representative
Represented multiple national charities including World Vision, Plan Canada, and Healing Hugs. Responsible for approaching, pitching, and closing prospects in public settings. Key and code holder and responsible for keeping supplies secure.
September 2016- May 2017
ASPER SCHOOL OF BUSINESS
Marketing Research Assistant
Detail oriented position. Responsible for leading and organizing marketing studies with up to 15 people. Responsible for coding and recording research using Microsoft Excel.
02 PORTFOLIO
03 Experience
May 2018 - May 2019
Bolster Campaign
Project Manager
Lead and managed an incredible team of nine student executives to re-brand and improve UMMA. https://changemakers.ca/bolster/
May 2018 - May 2019
University of Manitoba Marketing Association (UMMA)
President
Lead and managed an incredible team of nine student executives to re-brand and improve UMMA. This brought an over 15% increase in membership and an over 35% increase in ticket sales to our Premier event. Resulting in selling out the UMMA Wine and Cheese for the first time in its history.
See more at about the association at umma.ca
July 2017 - August 2018
Total Team Fitness
(Personal Client)
Digital Media Director
Acquired Total Team Fitness (@totalteamfitness) as a client and used multimedia to optimize their online presence. Creative content creation and marketing activity resulted in Instagram account growth from 433 followers to over 1000 in under three months.
May 2017 - September 2017
The Commerce Week
Co-Chair Marketing
Created content and executed marketing strategy for The Commerce Week. Included the creation of promotional videos, creation of content calendar, collaboration and coordination with other media creators. Resulted in selling out an 800 person social.
MARCH 2017
UMMA CASE MASTER
2nd Place
Runners up at the University of Manitoba Marketing Association (UMMA) case competition. Our team prepared a solution to a marketing case followed by a fifteen minute presentation judged by Asper School of Business Marketing Professors.
February 2017
RaY (Resource Assistance for Youth )
Social Media Volunteer
Created and executed a social media marketing campaign for RaY. Grew Instagram account to almost 20 times larger than its initial size. You can find more information in my portfolio.
SEP 2019 - PRESENT
Tactica Interactive
Business Development
Helped improve the outbound marketing process through process recommendations that resulted in an approximately 10 times increase in marketing output while incurring similar costs.
April 2018 - August 2018
Binary Vision Studios
Marketing Manager
Collaborated directly with the CEO to create and execute a full marketing plan. Co-created and launched a referral partnership program, social media engagement plan, website media page, and a video interview series.
This involved filming and distributing content, designing and running ads on Linkedin, and analyzing analytics to pivot marketing strategy. Saw an Over 50% increase across all social media platforms and was responsible for 20% of leads over this period.
April 2018 - August 2018
24-7Intouch
Marketing Intern
Planned, created, and curated content for 24-7 Intouch’s various social
media accounts. This included managing international communications, creating weekly
and monthly analytics reports, and using insights derived from reports
to implement new effective strategies and tactics.
Oct 2017- September 2018
United Boxing Gym (Personal Client)
Digital Media Director
In charge of all digital media related activity. Including managing their Instagram, Facebook, and Youtube. Created a strategic marketing plan and content calendar .
August 2016 - Present
Donorworx
Fundraising Representative
Represented multiple national charities including World Vision, Plan Canada, and Healing Hugs. Responsible for approaching, pitching, and closing prospects in public settings. Key and code holder and responsible for keeping supplies secure.
September 2016- May 2017
ASPER SCHOOL OF BUSINESS
Marketing Research Assistant
Detail oriented position. Responsible for leading and organizing marketing studies with up to 15 people. Responsible for coding and recording research using Microsoft Excel.
02 PORTFOLIO
03 Experience
April 2020 - March 2020
Tactica Interactive
Businiess Development Specialist
Created new process innovations leveraging automation, personalization, and outsourcing resulting in over $500K worth of accounts in new markets.
May 2019 - Jan 2020
JDC West
University of Manitoba Marketing Team
2nd Place
Competed nationally representing the University of Manitoba under the marketing discipline. With two excellent teammates, we had three hours to prepare a solution to a marketing challenge and presented a full marketing plan in front of a panel of judges and guests. We proudly placed second out of thirteen teams from across Western Canada.
May 2018 - May 2019
Bolster Campaign
Project Manager
Lead and managed an incredible team of nine student executives to re-brand and improve UMMA. https://changemakers.ca/bolster/
May 2018 - May 2019
University of Manitoba Marketing Association (UMMA)
President
Lead and managed an incredible team of nine student executives to re-brand and improve UMMA. This brought an over 15% increase in membership and an over 35% increase in ticket sales to our Premier event. Resulting in selling out the UMMA Wine and Cheese for the first time in its history.
See more at about the association at umma.ca
July 2017 - August 2018
Total Team Fitness
(Personal Client)
Digital Media Director
Acquired Total Team Fitness (@totalteamfitness) as a client and used multimedia to optimize their online presence. Creative content creation and marketing activity resulted in Instagram account growth from 433 followers to over 1000 in under three months.
May 2017 - September 2017
The Commerce Week
Co-Chair Marketing
Created content and executed marketing strategy for The Commerce Week. Included the creation of promotional videos, creation of content calendar, collaboration and coordination with other media creators. Resulted in selling out an 800 person social.
March 2020 - June 2020
Connected
Business Development Specialist
Responsible for lead generation, ad management, copywriting, and outbound campaigns. Successfully used Salesforce, Outreach, Seamless, LinkedIn Ads, and LinkedIn SalesNav to achieve ABM campaign goals.
Created original email and LinkedIn campaigns that resulted in meetings with C-suite executives and speakers at events.
Improved LinkedIn Ad performance lowering the cost per lead by 40% . Managed 5-figuire monthly ad spend budgets while implementing A/B testing across campaigns.
Connected was acquired by ThoughtWorks during my probation period and my position was terminated.
January 2020 - Present
Always Dale Events Organization
Co-founder
Created and maintained a high level of original content to double social media following and engagement in under a year. See @always_dale on Instagram.
Sold out our first 600 person event, 10 days in advance, by innovating new marketing tactics and leveraging the latest Instagram features.
Sept 2019 - Jan 2020
Tactica Interactive
Business Development Intern
Helped improve the outbound marketing process through process recommendations that resulted in an approximately 10 times increase in marketing output while incurring similar costs.
April 2018 - August 2018
Binary Vision Studios
Marketing Manager
Collaborated directly with the CEO to create and execute a full marketing plan. Co-created and launched a referral partnership program, social media engagement plan, website media page, and a video interview series.
This involved filming and distributing content, designing and running ads on Linkedin, and analyzing analytics to pivot marketing strategy. Saw an Over 50% increase across all social media platforms and was responsible for 20% of leads over this period.
April 2018 - August 2018
24-7Intouch
Marketing Intern
Planned, created, and curated content for 24-7 Intouch’s various social
media accounts. This included managing international communications, creating weekly
and monthly analytics reports, and using insights derived from reports
to implement new effective strategies and tactics.
October 2017- September 2018
United Boxing Gym (Personal Client)
Digital Media Director
In charge of all digital media related activity. Including managing their Instagram, Facebook, and Youtube. Created a strategic marketing plan and content calendar .
August 2016 - April 2018
Donorworx
Fundraising Representative
Represented multiple national charities including World Vision, Plan Canada, and Healing Hugs. Responsible for approaching, pitching, and closing prospects in public settings. Key and code holder and responsible for keeping supplies secure.
